HSBC: Together We Thrive

D&AD brief - illustration led airport activation

Using the metaphor of a birds flight to bring HSBC’s brand promise to life. The brand’s 5 pillars of Sport, Education, Trade & Commerce, Sustainability and Diversity & Inclusion were illustrated by referencing relevant landmarks in countries across the world that the bank is active in. 

The illustration style was influenced by HSBC’s heritage referencing traditional asian ink drawings, using fluid lines & watercolour to represent the countries.