Maison de Choup x Young Creatives

You Are Thriving - charitable t-shirt design

You are Thriving was a charitable t-shirt design in collaboration with Maison De Choup to raise money for local NHS Charities during Covid-19. 100% of the proceeds from the sale of the t-shirts were donated to local NHS Charities, raising £500 across a 2 week pre-order window.

The idea of a simple, but cute and impactful motif on a T-shirt portrays many things, positivity, encouragement and hope in a way that is relatable to everyone.

The motivation behind the design was to create something that would be light-hearted but also get across a message of empowerment and positivity. Inspired by the phrase ‘you don’t just survive, you thrive!’ This felt very relevant for not only key workers during Covid-19 but for anyone that could do with a boost of positivity during the peak of the lockdowns in the UK.

Is the Juice worth the Squeeze?

Another collab with Maison de Choup - taking inspiration from experiences with creative burnout and anxiety. Focusing on the well known phrase ‘Is the juice worth the squeeze?’ both literally - through references of juice cartons / fruit stickers / fresh fruit, and metaphorically - as a way to check in with ourselves.