ViiV – We Won’t Stop

Campaign & Creative Toolkit

We won’t stop is about ViiV’s total dedication to helping people live better, brighter, more fulfilling lives. This campaign is a natural evolution of ViiV’s internal rallying cry: we didn’t stop then and we won’t stop now. Shining a light on the groups and individuals making up the ‘we’ that won’t stop, the message is that ‘we’ goes beyond just ViiV, this is a collective effort from the community ViiV serves, from scientists and people living with HIV, to the wider community.

The biennial IAS Conference on HIV Science is one of the world’s most influential meetings on HIV research.
In 2023 ViiV took part at IAS in Brisbane, Australia. This was a key opportunity for us to show how we can flex our evolved ‘We Won’t Stop’ campaign – across conference centre branding & OOH – speaking to the scientists and healthcare professionals that would be attending. Reaffirming ViiV as the leader in individualised care, and addressing the unmet needs of people living with HIV.